Darla started as an inventor and entrepreneur at a very young age in the salon industry. She found out early in life that she wasn’t very good at following rules, so she dropped out of high school and made her own way. Darla’s gifts are infinite patience and the ability to see things that others can’t. With those gifts, Darla set off into the salon world and quickly found that she had a big dream and wanted to reinvent the salon industry. Darla became a Master Trainer for the state board of cosmetology so she could train her own hairdressers how to do hair, her way vs the beauty schools way. Darla was known for her reinvention of Hi-Liting and the way in which it was done.
Darla was the first to open a “No Tipping” establishment as well as being the first to open a Day Spa not connected to a resort. Darla’s salons were specialty salons, hence the name “Hi-Lites Aveda”. Darla created a way for Hi-Lites to be done and that only she knew how to teach. From the invention of the “hilting board” to the way the colors were applied. People would come from as far as Alaska on a standing monthly basis to have their hair cut and hi-lited for $500 a visit.
Darla has received many awards and accolades not only in the salon industry, but in business by her community. Awards such as Business of the Year and Business Woman of the Year. After 19 years, Darla had built a total of 5 high-end salons, had 49 employees that serviced 16,000 clients. Darla was listed as one of the Top 200 Fastest growing salons in the country. By that time, Darla was a sought after consultant, traveling the country teaching other salons owners how to reinvent their salons. Darla was so sought after that people were hiring her for $30,000. To this day many of the stylists & salons that were personally mentored by her are thriving all over the country.
In 2008 a local business owner introduced Darla to the Network Marketing business model and long story short, Darla hit the ground running and retired from the salon industry while breaking records along the way. Darla once again became a sought after trainer and is known in the industry for earning a million dollars in her first 3 years.
In 2015, Darla was introduced to the company “Send out Cards”, and the breaking of records continued. With the SOC system, Darla was able to create a deeper, faster and wider heartfelt connection than social media could ever do. Darla has taken her gift and life skills and once again, become a sought after coach and mentor. Darla has proven that life’s real currency is in Mastering the Art of Human of Connections. Today Darla teaches people all over the world how to Master the Art of Human Connections.
